In 2013, fans voted to replace Monopoly’s classic iron token with a cat, resulting in unprecedented social engagement and pr—not bad for a board game that’s been played since 1933. By 2017, Hasbro was prepared to replace the entire token lineup based on the whims of internet voters.
To coincide with the vote, Hasbro released a special Monopoly Token Madness limited edition, with both the games current eight silver tokens, and the eight new gold tokens that could potentially replace them.